University Park UMC: Director of Communications

Date Posted: 5/22/2018


University Park UMC, Dallas, TX

Job Description

University Park United Methodist Church seeks a strategic, experienced and passionate communications professional to lead internal and external communications. Internal communications will be focused on improving the effectiveness of communication and increasing member engagement. External communications will be focused on helping more people discover, connect with and join UPUMC.

The Director of Communications has overall responsibility for the communications, marketing and advertising functions of University Park United Methodist Church. This position champions UPUMC’s core values and seeks to leverage creativity and communications to answer the church’s call to make disciples of Jesus Christ for the transformation of the world.

The Director of Communications reports directly to the Executive Pastor of Discipleship, works closely with UPUMC program and other staff as well as lay leaders and other laity across the church membership.

Duties & Responsibilities

  • Lead and manage internal and external communications functions of the church
  • In collaboration with lay and clergy leadership, develop the UPUMC communication strategy and narrative and set the brand style and guidelines
  • Lead the delivery of clear, consistent, relevant and effective messages to all UPUMC’s audiences consistent with the UPUMC brand
  • Direct all communications activities for the church across channels, including annual and monthly publications, weekly e-newsletter, upumc.org website, video, social media, direct mail campaigns, worship bulletins and inserts, signage and other print and digital materials
  • Manage church’s relationship with external vendors for all communications deliverables which cannot be produced using in-house capabilities, including print, website host provider, email provider and other partners
  • Manage annual communications plan and budget
  • Develop the annual communications plan and facilitate its review and execution throughout the year
  • Develop and implement processes necessary to ensure all communications produced by UPUMC ministries (including program staff and laity) are in accordance with the UPUMC communications plan and are in compliance with brand standards
  • Manage preparation of the annual communications budget and facilitate its review and approval
  • Manage external marketing and advertising program
  • Determine most appropriate venues for marketing and advertising the church, and manage insertions, including newspaper, radio and digital advertising
  • Manage brand and external identity of church, including logo usage, messaging and tone
  • Collaborate with the Lay Communications Advisory Team and use their professional experience to plan, improve and continuously optimize UPUMC communication
  • Serve as an advisor to all staff members on communications opportunities and issues
  • Direct and supervise Assistant Communications Director (if applicable) in matters involving church communications
  • Perform other duties assigned by the Executive Pastor or Senior Pastor

Qualifications for Position

  • Committed to the Christian Church
  • Bachelor’s degree in communications or related area of study
  • Six or more years of experience in communications roles with at least two years serving in a senior strategic role
  • Strategic thinking with the ability to recognize trends, stay on top of innovations in communications, develop target audience personas, create customer journeys and develop plans accordingly
  • Effective storytelling abilities, excellent writing skills and accurate editing capabilities, including knowledge of AP style
  • Graphic design capabilities including Photoshop and InDesign
  • Ability to plan, develop and manage both offline and online communications
  • Considerable experience in digital, social and web
  • Experienced in and comfortable with setting goals and metrics, measuring success and continuous optimization
  • Outstanding interpersonal skills with the ability to work well with individuals of varying age and background, including all levels of church staff and lay including the ability to push back on requests that are off strategy or ineffective
  • Comfortable managing multiple assignments and competing priorities
  • Knowledge of or willingness to learn about the United Methodist Church, its theology and its operating structure
  • Willingness to work some weekends and evenings as necessary
  • Willingness to engage in continuing education experiences to improve professional skills
  • Familiarity with office procedures, equipment and computer capabilities including proficiency in Microsoft Office, Creative Suite, Photoshop and InDesign. Photography and video skills are a big plus

How to Apply

Send resume to Dr. Gayle Landis at
Contact Email:
Contact Phone: 214-368-1435


 

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